Saturday, May 20, 2017

Website success tips

As a public speaker, salesperson or job applicant, the chances are high you run a website or blog to create more exposure and make a name for yourself. Consequently, I added this page to help you achieve these goals. Below are tips anyone can follow for website success.

Let's start with the basics. Your site must have a strong title that reveals the main benefit people will reap from visiting you - there are free Google and SEO tools you can use to test the strength of the title and other aspects of your site. On your homepage, begin the first paragraph by discussing what your site is about. 

Insert a site map or other feature that has the link to all of your pages at the top of your site. Link back to your homepage at the end of your content on all secondary pages. If you need to insert code from external sites to install something such as ad code on all pages, use the HTML/Javascript feature in your layout settings. Provide free tips regarding your niche if you run a self-help site.

Periodically proofread your site, test your links and make sure everything is eye-pleasing. Use subheads and numbered paragraphs. If you have questions about building/maintaining your site, please email me and I'll be happy to assist you. More tips are below.

1. You can please Google and your visitors by putting all of your most important information or tips on the homepage and writing this in a list format and numbering each key point then name your site based on how many steps you have. Study the websites of your competitors to see what they may be doing better than you. Use Semrush to learn the competitiveness of keywords regarding your niche then create a title for your site that represents one of the ones which are less competitive.

2. Check the labels you have for each website page in your settings often. Your labels must be keywords that match the content for that particular page. Also, some of your most important keywords should be at the top of your homepage.

3. The more special content you have and the more you build curiosity, the higher your search engine rankings may be and the more you'll persuade others to click on your listing. Creating cliffhangers on your site such as questions that will make visitors wonder what's next can be effective. Also, most of us learn more easily through visuals; therefore, you should create charts or graphs that contain information or tips on your niche - you can create good ones for free through Venngage and Canva. 

4. Besides using social media to increase traffic, be active on niche-related websites. After reading articles there, comment on them then insert your website link when applicable. Use forums that don't explicitly forbid putting your commercial link in your signature - never put your link in the posts, messages or topic replies you write.

5. Enable any meta tag description features that are in your control settings besides those that exist in your post writing area. The more descriptions you provide search engines and potential visitors, the more traffic you may get. 

6. Are you struggling to consistently see your Google Analytics statistics for your websites/blogs?  Solve this problem by checking off the Google Analytics Web Property ID box in the preferences section of your settings, especially if you use Blogger.

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